Salesforce digital engagement is transforming the ways organizations interact with each other in real-time on mobile channels of personal preference. As the need to send dedicated and time-sensitive messages continues to increase, SMS and WhatsApp are some of the most feasible channels of scalable digital engagement. The level of digital involvement in Salesforce relying on SMS and WhatsApp communication has become a strategic feat that businesses cannot afford to ignore anymore. This blog is about the three advanced practices that can enable organizations to incorporate messaging into organizational objectives with the use of Salesforce, considering the 360 SMS App and other interest-ready solutions. 1. Smartphone SMS: Real-Time, Personalized Contextual Chat Although SMS can be considered as a one-way notification channel, in practice, it is developed to match CRM smartness in a real-time horizon. Salesforce Digital engagement SMS is a way to make better sales. In this method,...
Salesforce is the leading CRM, whereas Facebook is the leading social media platform. Thus, the integration of both a leading CRM and a social media platform can make a world of difference in business operations. On the one hand, users can harness the power of consolidated data of customers. On the other hand, users can effortlessly acquire new customers by targeting the massive user base of Facebook. Here's how Facebook Salesforce integration can be beneficial to maximize leads and revenue. How Facebook Salesforce Integration helps Businesses Plan Marketing Strategies based on Audience Behavior A shot in the dark doesn't bring the desired outcome. So, it is always recommended to know your prospects and customers first and then plan the marketing strategies accordingly. Thus, with the help of analytics, track behavior of the Facebook audience, segment them and opt for personalized marketing for better results. By serving the relevant content in SMS, it becomes easier...