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WhatsApp Business App vs WhatsApp Business API: Which one to opt for Salesforce WhatsApp Integration?

 Multi-channel communication has become a critical business priority to improve business outreach and serve customers better. Possession of various channels helps businesses to improve communications, increase customer base, and target audiences where they already are. Thus, organizations prefer Salesforce WhatsApp integration in addition to the Salesforce SMS integration to communicate with prospects and customers over their preferred messaging channel.

But before incorporating WhatsApp business Salesforce for communications, there are certain things one should know about Salesforce WhatsApp integration to make the right choice.


WhatsApp Versions for Business

There are two ways to use WhatsApp for businesses depending on the business size and requirements.


  • WhatsApp Business App

  • WhatsApp Business API


WhatsApp Business App 

WhatsApp Business App is a perfect pick for small enterprises. With the release of multiple user features, users can access WhatsApp web on upto 4 devices simultaneously. It serves its users with basic features like automation, quick replies, templates, verified WhatsApp account, contact labeling, text modules, opening hours, etc. It enables small business owners to improve everyday customer interactions through instant messaging. 


More importantly, business owners can use it for creating and showcasing their business offerings through WhatsApp. Also, when it comes to scalable communications, WhatsApp business Salesforce allows users to broadcast messages to upto 256 contacts.


Salesforce WhatsApp API       

There is a noticeable difference between Salesforce WhatsApp API and WhatsApp Business App. Salesforce WhatsApp business API is a perfect communication solution for large and growing enterprises, and it is GDPR compliant. Also, it provides advanced-level features that users do not get in WhatsApp Business App, and one of them is scalability. 


Another vital benefit of using WhatsApp business API is businesses can instill confidence in audiences that they are chatting with a legitimate and verified business account through a 'Green Tick'. This green tick appears right next to the business profile name. The best part of using Salesforce WhatsApp API is, users can configure Chatbots to improve support services. This feature is not available in the WhatsApp business app.

Salesforce WhatsApp API supports multiple devices and can be used by multiple users.


Conclusion

It's extremely crucial to understand the 2 versions of WhatsApp business Salesforce before opting for Salesforce WhatsApp integration. Both versions of WhatsApp have their unique advantages for specific business use-cases. A thorough understanding of the better understanding of both versions of WhatsApp available for businesses allows users to make the right choice as per their business needs and make the best use of their business investments.

But nowadays, like other texting apps, the 360 SMS app also provides all the functionalities of the WhatsApp Business app in Salesforce WhatsApp API. Thus, users can avail of all benefits of WhatsApp business API irrespective of the size of their business. 

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