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A Complete Guide to Salesforce WeChat Integration for Real-Time CRM Messaging Workflows

Digital outreach in the environment of Asian Pacific business ecosystems, particularly in Chinatown, relies on hyperlocal outlets. WeChat is still comfortable in this area, not only as a communication tool, but as an ecosystem. In the case of an organization working under Salesforce CRM, deployment of WeChat as an internal messaging system can radically enhance timeliness and the setting of business communication. This guide discusses how the integration of Salesforce in WeChat includes enterprise-level integration support, such as the 360 SMS App, that can put the CRM-driven actions in place to foster fast and multi-user-friendly interaction and synchronized operations. The importance of WeChat to Salesforce Messaging Ecosystems WeChat has transformed from a past messaging application to a critical B2C and B2B interface in most industries in East Asia. Be it customer support, post purchases, transaction messages, or multi-touch lead nurturing, organizations in this market need solutio...

Everything you need to Know about Salesforce BYON and Salesforce BYOC

 SMS has become a vital channel for quick, convenient, and scalable business communications. Thus, every business wants to incorporate text messaging in their communications channel to improve customer response and engagement rate. But some organizations have spent heavily to advertise a specific business number to cultivate audiences and brand recall. Thus, they want to retain their old branded number for text messaging, which prevents them from losing out on audiences. This is where Salesforce BYON helps prospects to use their old number for messaging.

Salesforce Bring Your Own Number (BYON)

As the name signifies, Salesforce Bring Your Own Number capability provided by messaging app providers allows users to bring their own number for text messaging. SMS providers enable users to use their number through hosting or porting, depending on the user's requirement. Also, if users do not have a number to bring in, they can ask SMS providers to issue a new number for the messaging purpose.

What is Hosting?

The concept of Salesforce BYON works on two concepts, i.e., hosting and porting. Every number has two pipelines, i.e., SMS and Voice. SMS pipeline is used for sending text messages, and Voice pipeline is used for Telephony. Hosting is a concept that allows users to use SMS capabilities from a fixed-line number or a virtual number (VoIP). Hosting does not allow users to use telephony capabilities. Also, hosting is a bit expensive than porting as a user has to pay separately to SMS service provider and telephony service provider.

What is Porting?

Porting of Salesforce BYON allows users to use both SMS and Telephony capabilities from a fixed-line number or a virtual number (VoIP). Also, porting is complex but cheaper than hosting as a user has to pay only one provider for both SMS and telephony services. More importantly, no SMS or telephony service provider supports hosting and porting for mobile numbers.

Salesforce BYOC (Bring Your Own Carrier)

Salesforce BYOC (Bring Your Own Carrier) is a concept that allows users to bring their existing carrier and continue with the carrier plan. Thus, user can use their telecom network provider for messaging and calling. If a user has a long-term contract with any specific network carrier, even they can use a texting app without switching their carrier network. So, any messages received from a texting app are routed through your network provider, and only they will be responsible for SMS deliveries. 

Conclusion

Salesforce BYON and Salesforce BYOC concepts are the best picks for organizations that want to incorporate SMS in their communication channels without changing their existing number and network carrier for communication. So, this prevents them from remarketing and advertising a new number again for branding and building their audience again. This helps to retain their audiences and cut back on advertising investments. 


To know more about BYON and BYOP visit 360smsapp.com

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