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Showing posts from July, 2022

How to Extend Salesforce Digital Engagement Capabilities?

You might agree with the fact that providing a consistent experience across all the communication channels is a challenging task.  Different people use different channels to reach out to a brand.  Thus, businesses should be equipped with the right solution in place to serve customers better irrespective of the communication channel used by customers.  The idea is to increase customer satisfaction and streamline communications across multiple digital channels.  This is where Digital Engagement on Steroids (DEOS) comes into play.  What is Salesforce Digital Engagement?  Salesforce Digital Engagement is a Salesforce solution that allows users to switch between multiple interaction channels without hampering a positive experience.  Thus, users can engage with customers through different messaging channels, be it WhatsApp, Facebook Messenger, SMS, or Webchat.  What you Get with Salesforce Digital Engagement  Digital Engagement is an add-on product that costs $75 per user per month.  Each us

4 Tried and True Tips to Improve SMS Deliverability

It takes a lot of time, resources, and investment to create a well-designed SMS campaign.  With such SMS campaigns, marketers intend to connect with a large segment of audiences to achieve desired goals.  And for this, they choose the best Salesforce bulk texting app to run text campaigns effectively.  But despite having an advanced Salesforce bulk texting app for text marketing and campaigns, marketers often fail to generate the results they envision.  And the reason could be low SMS deliverability. When text messages do not reach recipients, incoming responses and SMS campaign returns are adversely affected. So, here are some tried and true tips that you should consider when you use Salesforce bulk text messaging . Tips to Improve SMS Deliverability while Using Salesforce bulk texting Choose Sender Identity Wisely There are various types of sender identities like long codes, shortcodes, and alphanumeric sender identities. And each sender identity serves a unique purpose.  So, choose