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Customer support of every brand plays a vital role in making or breaking the business reputation. Unsatisfactory customer support services leave a bad aftertaste, and customer remembers it for a long time. This not only hampers customer loyalty but affects the customer acquisition rate as existing customers are less likely to recommend a brand to others. So, every possible effort needs to be made by organizations when it comes to customer support, and brand reputation is at stake. CTI integration Salesforce is a vital aspect that can help you take customer services to the next level. What is CTI Integration Salesforce? CTI is a process that allows you to connect an organization's computer systems with the traditional phones of the company. Thus, you can access and control the capabilities of a phone through a computer.  This helps to improve cal interaction to a great extent which further helps to improve customer support services. Salesforce telephony integration is a process of