Digital outreach in the environment of Asian Pacific business ecosystems, particularly in Chinatown, relies on hyperlocal outlets. WeChat is still comfortable in this area, not only as a communication tool, but as an ecosystem. In the case of an organization working under Salesforce CRM, deployment of WeChat as an internal messaging system can radically enhance timeliness and the setting of business communication. This guide discusses how the integration of Salesforce in WeChat includes enterprise-level integration support, such as the 360 SMS App, that can put the CRM-driven actions in place to foster fast and multi-user-friendly interaction and synchronized operations. The importance of WeChat to Salesforce Messaging Ecosystems WeChat has transformed from a past messaging application to a critical B2C and B2B interface in most industries in East Asia. Be it customer support, post purchases, transaction messages, or multi-touch lead nurturing, organizations in this market need solutio...
Customer support of every brand plays a vital role in making or breaking the business reputation. Unsatisfactory customer support services leave a bad aftertaste, and customer remembers it for a long time. This not only hampers customer loyalty but affects the customer acquisition rate as existing customers are less likely to recommend a brand to others. So, every possible effort needs to be made by organizations when it comes to customer support, and brand reputation is at stake. CTI integration Salesforce is a vital aspect that can help you take customer services to the next level. What is CTI Integration Salesforce? CTI is a process that allows you to connect an organization's computer systems with the traditional phones of the company. Thus, you can access and control the capabilities of a phone through a computer. This helps to improve cal interaction to a great extent which further helps to improve customer support services. Salesforce telephony integration is a process of...