Digital outreach in the environment of Asian Pacific business ecosystems, particularly in Chinatown, relies on hyperlocal outlets. WeChat is still comfortable in this area, not only as a communication tool, but as an ecosystem. In the case of an organization working under Salesforce CRM, deployment of WeChat as an internal messaging system can radically enhance timeliness and the setting of business communication. This guide discusses how the integration of Salesforce in WeChat includes enterprise-level integration support, such as the 360 SMS App, that can put the CRM-driven actions in place to foster fast and multi-user-friendly interaction and synchronized operations. The importance of WeChat to Salesforce Messaging Ecosystems WeChat has transformed from a past messaging application to a critical B2C and B2B interface in most industries in East Asia. Be it customer support, post purchases, transaction messages, or multi-touch lead nurturing, organizations in this market need solutio...
According to a study, 62% of customers return to a website that offers support through live messages. The given statistic shows how impactful live messaging is. But it can be even more powerful when used in combination with Salesforce. Salesforce live messages help agents use a consolidated view of the customer's data and get into meaningful conversations using the available data. Thus, agents can render support services in a much better way which could further help to improve conversions. Here are a few reasons to use Salesforce live messages for customer support. Why Should you Use Salesforce Live Messages for Customer Support Improved Support Services The best and most important reason to choose live messaging Salesforce is instant responsiveness. The more customers have to wait to get a response from a brand or an organization, the more it affects their satisfaction rating. So, Salesforce live messages are the best tools that help respond immediately and resolve incoming inqu...