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Facebook Salesforce Integration: A Key to Maximize Leads and Revenue

 Salesforce is the leading CRM, whereas Facebook is the leading social media platform. Thus, the integration of both a leading CRM and a social media platform can make a world of difference in business operations. 

On the one hand, users can harness the power of consolidated data of customers. On the other hand, users can effortlessly acquire new customers by targeting the massive user base of Facebook. Here's how Facebook Salesforce integration can be beneficial to maximize leads and revenue.

How Facebook Salesforce Integration helps Businesses

Plan Marketing Strategies based on Audience Behavior

A shot in the dark doesn't bring the desired outcome. So, it is always recommended to know your prospects and customers first and then plan the marketing strategies accordingly. 


Thus, with the help of analytics, track behavior of the Facebook audience, segment them and opt for personalized marketing for better results. By serving the relevant content in SMS, it becomes easier to attract responses from prospects and maximize conversions.


Respond in Real-time

Delay in response can cost users the loss of many opportunities. Facebook Salesforce integration enables agents to respond in real-time in the event of an incoming inquiry from Facebook. This way, users can capture the immediate attention of the prospect or customer and generate more leads. 


Run Ads on Facebook for Lead Generation

Facebook holds a massive user base. So nothing can be good as targeting audiences on Facebook when it is about acquiring new customers or generating more leads. Users can run ad campaigns on Facebook and add new leads and contacts in Salesforce, discovering from the Facebook channel. Further, users can follow up with these leads and contacts, educate them about products, etc., to convert them.


Provide Support through Facebook Live Chat

Many people live their lives on Facebook and spend their day on this most popular social media platform. So, it could be inconvenient for potential customers to switch to another channel for communication if they want to contact a brand immediately after seeing an ad. So with the help of Facebook Salesforce integration, users can provide support through Facebook Live Chat, which is the easiest way for Facebook lovers to connect with support teams and get their inquiries resolved right away. This would help prospects in their purchase decision.

Conclusion

Social media engagement has become a critical priority for businesses to increase website traffic and build brand awareness. Facebook Salesforce integration allows organizations to manage Facebook right from their salesforce account. 

Also, for a cost-efficient way to integrate Facebook with Salesforce, users can install a texting app from AppExchange that provides multiple channels for communication, including Facebook. For example, 360 SMS provides eight pre-integrated channels to target audiences over their preferred channel.

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