Digital outreach in the environment of Asian Pacific business ecosystems, particularly in Chinatown, relies on hyperlocal outlets. WeChat is still comfortable in this area, not only as a communication tool, but as an ecosystem. In the case of an organization working under Salesforce CRM, deployment of WeChat as an internal messaging system can radically enhance timeliness and the setting of business communication. This guide discusses how the integration of Salesforce in WeChat includes enterprise-level integration support, such as the 360 SMS App, that can put the CRM-driven actions in place to foster fast and multi-user-friendly interaction and synchronized operations. The importance of WeChat to Salesforce Messaging Ecosystems WeChat has transformed from a past messaging application to a critical B2C and B2B interface in most industries in East Asia. Be it customer support, post purchases, transaction messages, or multi-touch lead nurturing, organizations in this market need solutio...
Things go right and become more effective when done appropriately. The same principle applies when employees send bulk SMS messages from Salesforce . Many aspects are often overlooked by marketers while sending bulk messages from Salesforce. This leads to SMS carrier filtering and makes messages less effective. Further, carrier filtering also impacts SMS deliverability as text messages end up in spam folders and do not reach audiences. So certain practices can help marketers steer clear of spam filters and target audiences better when they send bulk text messages from Salesforce. Things to Consider When You Send Bulk SMS Messages Salesforce Verify Phone Numbers and Maintain Data Accuracy Clean and accurate data is a crucial aspect that helps improve bulk SMS deliveries. A database filled with a lot of inaccurate numbers or phone numbers that do not support messaging as landline numbers can adversely impact bulk text deliveries. Thus, you must have a texting app that lets you...