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Top 3 Salesforce Digital Engagement Strategies with SMS and WhatsApp for Scalable Customer Interactions

  Salesforce digital engagement is transforming the ways organizations interact with each other in real-time on mobile channels of personal preference. As the need to send dedicated and time-sensitive messages continues to increase, SMS and WhatsApp are some of the most feasible channels of scalable digital engagement. The level of digital involvement in Salesforce relying on SMS and WhatsApp communication has become a strategic feat that businesses cannot afford to ignore anymore. This blog is about the three advanced practices that can enable organizations to incorporate messaging into organizational objectives with the use of Salesforce, considering the 360 SMS App and other interest-ready solutions. 1. Smartphone SMS: Real-Time, Personalized Contextual Chat Although SMS can be considered as a one-way notification channel, in practice, it is developed to match CRM smartness in a real-time horizon. Salesforce Digital engagement SMS is a way to make better sales. In this method,...
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Is Text Marketing HIPAA Compliant? What are a Few Use-cases of HIPAA Compliant Messaging?

  No business venture wants to bear losses or pay heavy financial penalties due to any reason. But many times, business firms get into a situation where they have to pay hefty fines due to violation of rules and regulations. And one of the vital instances of this is non-compliant messaging. Healthcare is one such sector that doesn't allow professionals to opt for text messaging and start texting to their patients. It could again lead to heavy monetary penalties. Thus, before choosing SMS for communication, healthcare professionals should find out if text marketing is HIPAA compliant or not out of concern. If we talk about text messaging in the healthcare sector, unfortunately, it is not HIPAA compliant. But still, some workaround solutions to make it compliant. Significance of HIPAA HIPAA stands for Health Insurance Portability and Accountability Act. This act intends to ensure the patient's data security and privacy. The ultimate goal of HIPAA is to safeguard patient's hea...
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How does Salesforce WhatsApp Integration help Product and Service Providers?

  No matter whether you are into a business that deals with products or services, effective communication channels have always been a critical business priority. In every vertical, there are various touchpoints where employees and customers need to interact with each other. This is why businesses are choosing Salesforce WhatsApp integration in addition to SMS. This allows them to connect with audiences over the most popular messaging platform and improve their communication experiences. Let's check out how product and service providers can use WhatsApp business Salesforce to interact with customers. Salesforce WhatsApp Integration for Product & Service Providers Schedule Appointment for Product Installation Many products like air-conditioners, water purifiers, etc., need installation. When customers purchase a new product, they are quite curious to know about the delivery and installation.  So, with the help of Salesforce WhatsApp integration, agents can send delivery upd...
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Facebook Salesforce Integration: A Key to Maximize Leads and Revenue

  Salesforce is the leading CRM, whereas Facebook is the leading social media platform. Thus, the integration of both a leading CRM and a social media platform can make a world of difference in business operations.  On the one hand, users can harness the power of consolidated data of customers. On the other hand, users can effortlessly acquire new customers by targeting the massive user base of Facebook. Here's how Facebook Salesforce integration can be beneficial to maximize leads and revenue. How Facebook Salesforce Integration helps Businesses Plan Marketing Strategies based on Audience Behavior A shot in the dark doesn't bring the desired outcome. So, it is always recommended to know your prospects and customers first and then plan the marketing strategies accordingly.  Thus, with the help of analytics, track behavior of the Facebook audience, segment them and opt for personalized marketing for better results. By serving the relevant content in SMS, it becomes easier...
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SMS in Salesforce to Maximize Customer Responses

  Text messaging provides enormous opportunities to connect and interact with the audiences and get into meaningful conversations. Many texting solutions provide no-code automation, scheduling capabilities, multiple channel support, scalable messaging, and much more, which can help to increase responses for customers and maximize conversions. So, if users have flexibility in their customer conversation methods, they can serve customers better by connecting with them through the right channel at the right time and increase customer response. Here are a few versatile ways to use SMS in Salesforce and increase customer responses. SMS in Salesforce for Increasing Response Multi-channel Targeting Targeting customers using Salesforce SMS gateway only can limit business outreach and audience base. When organizations connect with audiences using their preferred channel, they are more likely to respond. So, multi-channel targeting can be one of the powerful ways to increase responses for c...
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Everything you need to Know about Salesforce BYON and Salesforce BYOC

  SMS has become a vital channel for quick, convenient, and scalable business communications. Thus, every business wants to incorporate text messaging in their communications channel to improve customer response and engagement rate. But some organizations have spent heavily to advertise a specific business number to cultivate audiences and brand recall. Thus, they want to retain their old branded number for text messaging, which prevents them from losing out on audiences. This is where Salesforce BYON helps prospects to use their old number for messaging. Salesforce Bring Your Own Number (BYON) As the name signifies, Salesforce Bring Your Own Number capability provided by messaging app providers allows users to bring their own number for text messaging. SMS providers enable users to use their number through hosting or porting, depending on the user's requirement. Also, if users do not have a number to bring in, they can ask SMS providers to issue a new number for the messaging pur...
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Salesforce SMS Automation for Accelerated Business Processes

  Automation capabilities in any business can bring a world of difference in its processes and allows employees to cut back on plenty of manual tasks, which saves a lot of time for them. The same thing applies to Salesforce SMS automation as well. Automated texting can help users cut back on manual intervention while sending each message and get into multiple conversations simultaneously. Also, users can invest time in other core priority areas of business like prospecting and lead generation, which further helps to improve their efficiency. Salesforce SMS automation Use-cases Automate Follow-up Texts for Unresponsive and Closed Leads Time is money in any business, and employees can't waste it chasing unresponsive or closed leads, which are less likely to convert. So, automated text messaging can help to follow up with such leads on an agent's behalf. Employees can automate series of questions defining date and time to drive responses. And if any potential customer responds, ...
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Why Choose WeChat Salesforce Integration for Messaging

  Every individual is different and is leaned towards a specific channel when it comes to chatting and communication. So, to target more and more users over various interaction channels globally, it's vital to have multi-channel and messaging platforms. And when we talk about targeting audiences globally through messaging, WeChat messaging channel is worth considering. Not only just SMS, MMS, WhatsApp, or Facebook, even WeChat Salesforce integration is vital to increase audience-base. What is WeChat? WeChat is a multi-purpose messaging app that works as a social media app and mobile payment app too. However, it is one of the most popular messaging apps in the world, but it's more prevalent in China. It is not just a messaging app as users can also make audio and video calls, translate texts, and much more.  Why opt for WeChat Salesforce Integration? Improve Business Outreach Globally WeChat is a China-based app. Thus, it is China's largest messaging app. So, WeChat Salesfor...
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