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Top 3 Salesforce Digital Engagement Strategies with SMS and WhatsApp for Scalable Customer Interactions

  Salesforce digital engagement is transforming the ways organizations interact with each other in real-time on mobile channels of personal preference. As the need to send dedicated and time-sensitive messages continues to increase, SMS and WhatsApp are some of the most feasible channels of scalable digital engagement. The level of digital involvement in Salesforce relying on SMS and WhatsApp communication has become a strategic feat that businesses cannot afford to ignore anymore. This blog is about the three advanced practices that can enable organizations to incorporate messaging into organizational objectives with the use of Salesforce, considering the 360 SMS App and other interest-ready solutions. 1. Smartphone SMS: Real-Time, Personalized Contextual Chat Although SMS can be considered as a one-way notification channel, in practice, it is developed to match CRM smartness in a real-time horizon. Salesforce Digital engagement SMS is a way to make better sales. In this method,...
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How does Salesforce WhatsApp Integration help Product and Service Providers?

 No matter whether you are into a business that deals with products or services, effective communication channels have always been a critical business priority. In every vertical, there are various touchpoints where employees and customers need to interact with each other. This is why businesses are choosing Salesforce WhatsApp integration in addition to SMS. This allows them to connect with audiences over the most popular messaging platform and improve their communication experiences. Let's check out how product and service providers can use WhatsApp business Salesforce to interact with customers.

Salesforce WhatsApp Integration for Product & Service Providers

Schedule Appointment for Product Installation

Many products like air-conditioners, water purifiers, etc., need installation. When customers purchase a new product, they are quite curious to know about the delivery and installation. 


So, with the help of Salesforce WhatsApp integration, agents can send delivery updates to keep them posted about the product delivery and reduce no-shows while delivering the product. Also, by enabling Salesforce Whatsapp API for business interactions, they can communicate and schedule appointments for product installation.

Send Pictures of Agents

Another unique way of improving customer service is by sending an image of the installation agent. Whether you are a product or service provider, you can send a picture of an agent that would go for providing service. 


For example, pictures of a beautician, installation agent, repairing agent, etc. This would help instill trust in customers and make them feel more secure when a stranger is about to visit their home.

Send Product Usage Videos

Another way of using WhatsApp business Salesforce is to send product videos if you are into the business of selling products. Enablement of Salesforce Whatsapp API helps you send promotional videos to intrigue potential buyers whenever a new product is launched. 


Besides, you can send the product information and usage videos to your customers to help them understand and use product features. This would add convenience to users and eliminate the need for reading product manuals.

Provide WhatsApp Platform for Feedback and Complaints

The more convenience you add to your customers, the happier they are.

Salesforce WhatsApp integration enables product and service providers to provide the most familiar chatting interface to their customers. You can design and run surveys over WhatsApp to collect feedback at scale. 


Also, customers can lodge complaints, if any, and get a faster resolution to their queries. This is because agents can get into a one-on-one conversation over WhatsApp with customers and resolve their inquiries faster.

Conclusion

Salesforce WhatsApp integration enables business ventures to get into media-rich interactions with customers. When users purchase any new product, they are always excited about delivery and installation. WhatsApp provides them the most familiar and convenient messaging platform to reach out to a business. On the other hand, WhatsApp business Salesforce empowers businesses to get into more secure, end-to-end encrypted, innovative marketing and interactions. This further helps to redefine service patterns and enhance customer satisfaction levels.


For cost-effective integration of WhatsApp and Salesforce, users can pick a full-fledged texting app that offers multiple channels for interaction. For example, 360 SMS  is a Salesforce native app that provides 8 pre-integrated channels for interaction.

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