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Showing posts from August, 2021

A Complete Guide to Salesforce WeChat Integration for Real-Time CRM Messaging Workflows

Digital outreach in the environment of Asian Pacific business ecosystems, particularly in Chinatown, relies on hyperlocal outlets. WeChat is still comfortable in this area, not only as a communication tool, but as an ecosystem. In the case of an organization working under Salesforce CRM, deployment of WeChat as an internal messaging system can radically enhance timeliness and the setting of business communication. This guide discusses how the integration of Salesforce in WeChat includes enterprise-level integration support, such as the 360 SMS App, that can put the CRM-driven actions in place to foster fast and multi-user-friendly interaction and synchronized operations. The importance of WeChat to Salesforce Messaging Ecosystems WeChat has transformed from a past messaging application to a critical B2C and B2B interface in most industries in East Asia. Be it customer support, post purchases, transaction messages, or multi-touch lead nurturing, organizations in this market need solutio...
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Facebook Salesforce Integration: A Key to Maximize Leads and Revenue

  Salesforce is the leading CRM, whereas Facebook is the leading social media platform. Thus, the integration of both a leading CRM and a social media platform can make a world of difference in business operations.  On the one hand, users can harness the power of consolidated data of customers. On the other hand, users can effortlessly acquire new customers by targeting the massive user base of Facebook. Here's how Facebook Salesforce integration can be beneficial to maximize leads and revenue. How Facebook Salesforce Integration helps Businesses Plan Marketing Strategies based on Audience Behavior A shot in the dark doesn't bring the desired outcome. So, it is always recommended to know your prospects and customers first and then plan the marketing strategies accordingly.  Thus, with the help of analytics, track behavior of the Facebook audience, segment them and opt for personalized marketing for better results. By serving the relevant content in SMS, it becomes easier...
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SMS in Salesforce to Maximize Customer Responses

  Text messaging provides enormous opportunities to connect and interact with the audiences and get into meaningful conversations. Many texting solutions provide no-code automation, scheduling capabilities, multiple channel support, scalable messaging, and much more, which can help to increase responses for customers and maximize conversions. So, if users have flexibility in their customer conversation methods, they can serve customers better by connecting with them through the right channel at the right time and increase customer response. Here are a few versatile ways to use SMS in Salesforce and increase customer responses. SMS in Salesforce for Increasing Response Multi-channel Targeting Targeting customers using Salesforce SMS gateway only can limit business outreach and audience base. When organizations connect with audiences using their preferred channel, they are more likely to respond. So, multi-channel targeting can be one of the powerful ways to increase responses for c...
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Everything you need to Know about Salesforce BYON and Salesforce BYOC

  SMS has become a vital channel for quick, convenient, and scalable business communications. Thus, every business wants to incorporate text messaging in their communications channel to improve customer response and engagement rate. But some organizations have spent heavily to advertise a specific business number to cultivate audiences and brand recall. Thus, they want to retain their old branded number for text messaging, which prevents them from losing out on audiences. This is where Salesforce BYON helps prospects to use their old number for messaging. Salesforce Bring Your Own Number (BYON) As the name signifies, Salesforce Bring Your Own Number capability provided by messaging app providers allows users to bring their own number for text messaging. SMS providers enable users to use their number through hosting or porting, depending on the user's requirement. Also, if users do not have a number to bring in, they can ask SMS providers to issue a new number for the messaging pur...
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Salesforce SMS Automation for Accelerated Business Processes

  Automation capabilities in any business can bring a world of difference in its processes and allows employees to cut back on plenty of manual tasks, which saves a lot of time for them. The same thing applies to Salesforce SMS automation as well. Automated texting can help users cut back on manual intervention while sending each message and get into multiple conversations simultaneously. Also, users can invest time in other core priority areas of business like prospecting and lead generation, which further helps to improve their efficiency. Salesforce SMS automation Use-cases Automate Follow-up Texts for Unresponsive and Closed Leads Time is money in any business, and employees can't waste it chasing unresponsive or closed leads, which are less likely to convert. So, automated text messaging can help to follow up with such leads on an agent's behalf. Employees can automate series of questions defining date and time to drive responses. And if any potential customer responds, ...
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