Digital outreach in the environment of Asian Pacific business ecosystems, particularly in Chinatown, relies on hyperlocal outlets. WeChat is still comfortable in this area, not only as a communication tool, but as an ecosystem. In the case of an organization working under Salesforce CRM, deployment of WeChat as an internal messaging system can radically enhance timeliness and the setting of business communication. This guide discusses how the integration of Salesforce in WeChat includes enterprise-level integration support, such as the 360 SMS App, that can put the CRM-driven actions in place to foster fast and multi-user-friendly interaction and synchronized operations. The importance of WeChat to Salesforce Messaging Ecosystems WeChat has transformed from a past messaging application to a critical B2C and B2B interface in most industries in East Asia. Be it customer support, post purchases, transaction messages, or multi-touch lead nurturing, organizations in this market need solutio...
The ultimate aim of every business is to generate maximum leads, fill-lead pipeline faster, and drive conversions to maximize revenue. And to achieve this goal conveniently, business ventures of all sizes need a reliable, quick, and convenient means to communicate with audiences at scale. This is where Salesforce messaging comes into the picture. By using a consolidated view of all the customer's data in Salesforce CRM, analytic,s and text messages, users can easily get into meaningful interactions to generate more leads and drive conversions. Here are a few tips to maximize lead generation and conversion with Salesforce messaging. Don't Limit Yourself to Just a Single Communication Channel Every channel has its own user base. Not every individual is comfortable with all interaction channels. One may prefer to interacting using SMS, while others may prefer WhatsApp for interaction. So, if you're targeting audiences using a single channel, it would limit your target audi...