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A Complete Guide to Salesforce WeChat Integration for Real-Time CRM Messaging Workflows

Digital outreach in the environment of Asian Pacific business ecosystems, particularly in Chinatown, relies on hyperlocal outlets. WeChat is still comfortable in this area, not only as a communication tool, but as an ecosystem. In the case of an organization working under Salesforce CRM, deployment of WeChat as an internal messaging system can radically enhance timeliness and the setting of business communication. This guide discusses how the integration of Salesforce in WeChat includes enterprise-level integration support, such as the 360 SMS App, that can put the CRM-driven actions in place to foster fast and multi-user-friendly interaction and synchronized operations. The importance of WeChat to Salesforce Messaging Ecosystems WeChat has transformed from a past messaging application to a critical B2C and B2B interface in most industries in East Asia. Be it customer support, post purchases, transaction messages, or multi-touch lead nurturing, organizations in this market need solutio...

4 Tips to make the Salesforce SMS messaging more Productive and Faster

 

A time to time advancement in tools and technology has become a critical priority for businesses to transform and streamline their processes. In order to keep generating revenue and communicate effectively with audiences, almost every business venture has opted for digital means of communication like Salesforce SMS messaging for meaningful interactions. But businesses keep exploring innovative ways to make their communication processes and strategies more productive and faster. So, here are a few tips to make communication and Salesforce SMS messaging more constructive.

Tips for Effective Communication and Salesforce SMS messaging

Opt for Multi-Channel Messaging

Why limit yourself to just Salesforce SMS messaging when you can communicate with audiences over other communication platforms and increase customer base. So, by shifting your traditional SMS channel communication to multi-channel, you can effortlessly make your interaction strategies more effective. 

 

With multiple channels for interaction, you can chat with audiences over their preferred channel or the channel they are comfortable with. So, you could integrate a multi-channel texting app with Salesforce for constructive interactions.

For example, 360 SMS offers 8 pre-integrated channels for communication. This includes SMS, MMS, WhatsApp, Facebook, Viber, WeChat, CTI, and Voicemails.

Count on Salesforce SMS Templates

When you send Salesforce text messages at scale, Salesforce SMS templates can prove to be a game-changer and help you with faster and effective messaging. Pre-build SMS templates save you from the last-minute hassle of creating a text message instantly. 

 

So, you can create SMS templates in advance for various festivals, departments, and purposes so that you can use those templates at the time of use and perform bulk messaging in no time.

Segment Audiences and Send Messages at the Right Time

Every potential customer is different, so a single text cannot work for all. Also, if you're performing Salesforce SMS messaging without segmenting your customers, it could be less effective. This is because the journey of every customer is different. So, it is important to segment audiences based on their requirements, tastes, preferences, choice of channel, etc., and then send Salesforce text messages. 

 

Besides, send SMS to customers when they need it the most to make them more valuable to them. For this, you can schedule messages like payment reminders, confirmation text, follow-up text, etc. to improve customer experiences.

Run Surveys to Personalize the Customer Journey

Personalized communication is the best way to maximize responses and returns. This way, you can get into more effective Salesforce SMS messaging. You can interact one-on-one with audiences to address their queries faster and make the best use of SMS. 

 

Another way is you can send Questionnaires and Surveys to penetrate deeper into audiences and understand them well. Once you have collected the desired data, you can categorize your target audience and personalize their journey. The best part is, this way, you can send accurate and relevant messages to end-users.

Conclusion

Without a doubt, Salesforce SMS messaging is competent enough to transform any business communication process. But it could bring a world of difference to any business process if used in the right way. Using the various aspect of SMS and multi-channel messaging like automated texting, bulk texting, one-on-one texting, and batch texting, you can pick the most appropriate channel and messaging routine. This would help to redefine the interaction process, reduce manual intervention, and engage with audiences faster with personalized and self-driven texting.

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