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Best Practices to Send Bulk SMS Messages Salesforce Effectively

Things go right and become more effective when done appropriately. The same principle applies when employees send bulk SMS messages from Salesforce. Many aspects are often overlooked by marketers while sending bulk messages from Salesforce. This leads to SMS carrier filtering and makes messages less effective. Further, carrier filtering also impacts SMS deliverability as text messages end up in spam folders and do not reach audiences. So certain practices can help marketers steer clear of spam filters and target audiences better when they send bulk text messages from Salesforce.

Things to Consider When You Send Bulk SMS Messages Salesforce 

Verify Phone Numbers and Maintain Data Accuracy

Clean and accurate data is a crucial aspect that helps improve bulk SMS deliveries. A database filled with a lot of inaccurate numbers or phone numbers that do not support messaging as landline numbers can adversely impact bulk text deliveries. 


Thus, you must have a texting app that lets you verify the phone numbers right from the collection source. For example, 360 SMS also provides an add-on to verify phone numbers in Salesforce. This way, you can maintain data hygiene and send bulk messages to accurate numbers only.

Obtain Explicit Consent and Send Relevant Messages

Text messages are more likely to be marked as spam when you send bulk SMS messages from Salesforce without prospects and customers' consent. 


Sending messages if customers are not interested can irate them, and they may report your messages as spam. So, always try to obtain the recipient's consent before you start with bulk texting.


Also, if the unsubscribe rate of your messages is high, such text messages are more likely to be marked as spam because this indicates irrelevant and less effective messages.

Do Not Send Messages at Inappropriate Time

The happier the customer is, the less the chances are to opt out. So, the timings of SMS when you send bulk SMS messages from Salesforce is also worth considering. Do not send messages at an inappropriate time. Sending messages at night or before 9:00 A.M. and after 8:00 P.M. can annoy your customer. 


Therefore, you can prevent your customers from getting annoyed and marking messages as spam by paying attention to timings. So, try broadcasting messages during business hours.

Personalize Messages when You Send Bulk SMS Messages from Salesforce

One of the biggest mistakes marketers commit when they send bulk text messages from Salesforce is not segmenting their audiences. The needs and preferences of every customer vary. 


Thus a single text message cannot be relevant to all and serve their purpose. So, to deliver valuable and relevant content in text, it is vital to group similar audiences based on customer data before you send bulk SMS messages from Salesforce. This will help you make bulk messages more effective.

Final Thoughts

When businesses send bulk SMS messages from Salesforce at scale, they want to achieve a specific purpose. But all efforts may go in vain if the proper approach is not followed while performing bulk texting. Apart from hampering the text deliveries, it can lead to high opt-outs also. 


But, by paying attention to certain aspects, it becomes easier to make your messages meaningful, enticing and wanted. This is how you can utilize the full potential of bulk messaging for business and also achieve the desired goal.






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