Things done in the right way produces the best results. This is something everyone should practice while carrying out their business operations.
And this applies to SMS campaigns as well. There is always a right way to run Salesforce SMS campaigns which helps you avoid mistakes that can hamper campaign returns and let you achieve your intended goal faster.
But not always everyone is familiar with the best ways to run text message campaigns which can lead to fewer SMS deliveries, low customer responses, and eventually fewer returns.
So, here are a few mistakes one should avoid to run text campaigns effectively.
Things to Consider Before You Send Salesforce Messages for Campaigns
Making your Salesforce Messages Unwanted
This is a widespread human tendency that people only love things of their choice. Anything that comes their way against their will may annoy them.
And the case is the same with text messages. Any SMS sent to a prospect or customer for promotional or marketing purposes without their will may irate them.
Consequently, this can lead to legal actions and financial penalties. Instead of providing good returns, it can lead to financial losses, which is surely something you never want.
So, always prioritize getting the prospect's and customer's consent before you run any SMS campaign to get the returns you envision.
Targeting Inaccurate Contact Data
Before running any SMS campaign, you should be sure that the contact data you're targeting is accurate and do not contain any incorrect numbers.
Inaccuracies in data affect SMS delivery rate and impact campaign returns. So, you can validate phone numbers in real time using the right solution.
This would help you maintain data accuracy right from the source of collection.
Also, an ideal phone number validation solution allows you to find the type of number (mobile, landline, etc.)
This helps you to run SMS campaigns effectively targeting the right device and numbers.
Not Considering Your Audience Time Zone
Whether you're targeting global or local audiences, the time zone is something marketers often miss to consider while scheduling or running SMS campaigns.
This is a grave mistake that adversely impacts your campaign's outcome.
When you run a campaign or send an SMS, it consists of some CTA or intent to drive a specific goal.
So, if you send an SMS at an inappropriate time, like at night, your text messages will lose their impact.
Also, they won't take the action that you want to do through your CTA. Besides, it can annoy your prospects and customers, which can adversely hamper your brand reputation.
Hence, always consider the time zone of your target audience country and send Salesforce messages at that time when they don't get annoyed.
Conclusion
Knowledge of the right texting practices allows you to run campaigns in the best manner, eliminating every possibility of mistakes that can affect returns. Using the right ways while using Salesforce to send SMS, you can improve SMS deliveries, prevent yourself from financial risks and penalties, and intrigue your audiences to take desired actions. This way, you can make the best out of your SMS campaigns and avoid trivial mistakes that can make a big impact on your campaign results.
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