How to Use WhatsApp from Salesforce To Get More Business

 

Businesses are often quite clear about the operations they want to perform, but they don't find the right platform or channel.

On the contrary, when customers have the right and best channels in Salesforce, sometimes they fail to use them to the fullest and unlock their potential.

And this leads to the under utilization of communication channels.

The best thing is when one can use the communication channel to interact with audiences to perform different activities.

WhatsApp from Salesforce is among the top communication channels that hold the potential to make all types of communication more effective.

And the reason is WhatsApp is a globally accepted and popular channel.

So, here are various interactions you can perform using Salesforce for WhatsApp.

Post Sales Engagement

When any brands solely work to increase sales, the chances are higher that they will fail. This is because it is not always sales that lead to business growth.

Instead, it's customer satisfaction that contributes to business success to a great degree. This helps you get more business from existing customers by retaining them. Plus, you can get new customers through referrals and positive word of mouth.

Hence it is essential to engage with customers post-sales and focus on customer satisfaction rather than sales. To do so, you can engage after sales to hear opinions and reviews of your customers.

You can do this using WhatsApp from Salesforce, as this will help you to maximize responses by providing a familiar and regularly used chatting interface to your customers.

Easy Daily Promotions That You Don't Even Have to Scale

One easy way to promote business offerings is to send bulk messages on WhatsApp.

But there is another way that makes your life simpler and allows you to promote your business offerings without much effort Salesforce WhatsApp.

WhatsApp status is a convenient way to showcase your business offerings through short videos and images.

You can also make an announcement using WhatsApp status and redirect your customers to a specific page by adding a URL to your status.

This can help you bring in new leads and customers. Besides, you can address your potential customers' concerns by having a one-on-one conversation using Salesforce WhatsApp.

One-on-one Interaction without Chat session Limitation

You might be familiar that the WhatsApp chat session remains active for 24 hours, and this session gets activated when your recipient responds to your first WhatsApp-approved message template.

For free-flowing conversations and consistent interactions, it is essential to keep the chat session active longer so that you don't have to wait for the customer's response to reactivate the chat session.

Using a Salesforce texting solution to use WhatsApp from Salesforce, you can send an automated text before the chat session expires.

This way, you can converse and address customers' concerns without interruption whenever they need your help.

WhatsApp Surveys to Collect Essential Data

Without understanding your customer's tastes and preferences, it is challenging to personalize their journey and send relevant content.

What's needed here is customer data to understand them and their pain points.

You need to be more analytical.

This is where you can count on WhatsApp surveys. You can run WhatsApp surveys to increase participation from prospects and customers who prefer WhatsApp communication over any other channel.

While running any survey, the cost is one of the major issues that linger on with every business owner as they have to invest every time they want to run a survey.

Hence, when you opt for Salesforce WhatsApp integration to use WhatsApp from Salesforce, Self-sufficiency in configuring the WhatsApp survey should be your priority.

With this, the cost can never be an issue when you want to run a Survey.

You can easily capture unique data by configuring surveys on your own.

Further, you can send relevant and personalized content to boost customer satisfaction and drive more conversions.

Conclusion

Using WhatsApp from Salesforce for any business interaction helps you drive better responses due to its ubiquity. WhatsApp is used in around 180 countries, making it easier to communicate with your target audiences worldwide without incorporating any new channel. The best part is that Salesforce WhatsApp provides a cost-effective solution to interact with customers locally or overseas. More importantly, you can have a channel that users widely use for daily communications. You can use the same for business interaction, giving them the same feel and convenience.