Digital outreach in the environment of Asian Pacific business ecosystems, particularly in Chinatown, relies on hyperlocal outlets. WeChat is still comfortable in this area, not only as a communication tool, but as an ecosystem. In the case of an organization working under Salesforce CRM, deployment of WeChat as an internal messaging system can radically enhance timeliness and the setting of business communication. This guide discusses how the integration of Salesforce in WeChat includes enterprise-level integration support, such as the 360 SMS App, that can put the CRM-driven actions in place to foster fast and multi-user-friendly interaction and synchronized operations. The importance of WeChat to Salesforce Messaging Ecosystems WeChat has transformed from a past messaging application to a critical B2C and B2B interface in most industries in East Asia. Be it customer support, post purchases, transaction messages, or multi-touch lead nurturing, organizations in this market need solutio...
Businesses are often quite clear about the operations they want to perform, but they don't find the right platform or channel. On the contrary, when customers have the right and best channels in Salesforce, sometimes they fail to use them to the fullest and unlock their potential. And this leads to the under utilization of communication channels. The best thing is when one can use the communication channel to interact with audiences to perform different activities. WhatsApp from Salesforce is among the top communication channels that hold the potential to make all types of communication more effective. And the reason is WhatsApp is a globally accepted and popular channel. So, here are various interactions you can perform using Salesforce for WhatsApp . Post Sales Engagement When any brands solely work to increase sales, the chances are higher that they will fail. This is because it is not always sales that lead to business growth. Instead, it's customer satisfaction that c...