How to Run Salesforce Drip Campaigns in 360 SMS?

In business, users follow different approaches to cater to the requirements of unique use cases. This includes different texting routines too.

Sometimes, users converse one-on-one to resolve customers' queries faster, and sometimes they schedule messages to cut back on manual intervention.

Thus, users need robust and reliable Salesforce texting solutions with advanced features to accelerate their text operations and minimize time consumption and investment.

This is something 360 SMS is always good at. Salesforce Drip Campaigns is a must-have messaging capability every business needs for quick and convenient automated messaging.

And understanding the worth of Drip campaigns in business 360 SMS provides the most advanced and easily configurable drip campaigns.

How to Run Drip Campaigns with the 360 SMS app?

SMS drip campaigns allow you to schedule a series of text messages at different intervals depending on your requirement. You can even take action depending on the drip campaign responses.

You can click on the Drip Campaign tab to start configuring the Salesforce Drip Campaign tab. After clicking on the Drip Campaign tab, you can view all your existing drip campaigns.

Further, you can click Create new drip tab to create a new drip campaign. This should bring up a dialog box, where you must fill in necessary details like campaign name, description, object on which you want to run the drip campaign, and keywords for starting and stopping the drip campaigns automatically.

In the next step, you can configure actions for each SMS you schedule in the SMS drip campaign.  

While configuring action for each SMS in the drip campaign, you must add the channel on which you want to send an SMS, the name of the SMS (like follow-up text), a brief description, and status as 'active' or 'inactive.'

Further, decide when you want to trigger a specific text. You can schedule messages to go out immediately, on a particular date and time, or based on condition (like after or before how many days, hours, or minutes of a specific action, the text should go out.)

You can also trigger a survey or questionnaire with any SMS during the Salesforce Drip Campaigns.

For writing a message, you can select from pre-built SMS templates or create a text yourself.

While configuring drip campaign actions, you can automate actions based on drip campaign responses, like stopping the drip, executing a new drip, etc. You can even automate actions based on the response to the URL (if sent in text).

After filling in all the required details, you are set to run multi-channel drip campaigns.

Conclusion

Using the 360 SMS app, you do not need to go separate Salesforce Drip campaign integration. It is a pre-built capability in the 360 SMS app that is pretty straightforward to configure even without coding knowledge and expertise. Thus, it saves time and effort and allows you to run more effective campaigns making it feasible to target audiences on different channels. The best part is you can even send emails during an SMS drip campaign.