4 Tried and True Tips to Improve SMS Deliverability

It takes a lot of time, resources, and investment to create a well-designed SMS campaign. 

With such SMS campaigns, marketers intend to connect with a large segment of audiences to achieve desired goals. 

And for this, they choose the best Salesforce bulk texting app to run text campaigns effectively. 

But despite having an advanced Salesforce bulk texting app for text marketing and campaigns, marketers often fail to generate the results they envision. 

And the reason could be low SMS deliverability. When text messages do not reach recipients, incoming responses and SMS campaign returns are adversely affected.

So, here are some tried and true tips that you should consider when you use Salesforce bulk text messaging.

Tips to Improve SMS Deliverability while Using Salesforce bulk texting

Choose Sender Identity Wisely

There are various types of sender identities like long codes, shortcodes, and alphanumeric sender identities. And each sender identity serves a unique purpose. 

So, choose your sender identity wisely, considering your messaging needs and volume. Short codes are the best pick high volume messaging as it allows you to send 400 messages per second. 

So, if your Salesforce bulk texting app supports bulk messaging without governor limits, you can blast millions of SMS daily. 

Besides, shortcodes are government-approved, and this is why shortcodes are not subjected to carrier filtering, and your every text message gets delivered.

 Avoid Grey Routes

Grey route is a term in the industry when users take routes outside authorized networks for messaging to avoid network operator fees.

This might save some penny for you initially when you send bulk SMS messages, but what is the point of sending messages when they do not get delivered to recipients. 

The majority of network carriers have appropriate systems to detect grey route traffic. 

Thus, your messages are more likely to be blocked by network carriers. So, always use reliable and reputable providers for better SMS deliveries.

Steer Clear of Repetitive Content

Sending the same content repeatedly triggers spam filters, and text messages are more likely to be blocked. 

So, instead of sending the same kind of messages for marketing campaigns, announcements, etc., add variations in your message content. 

For this, you can create different SMS templates in advance or use merge fields to personalize and create a unique message for each customer.

Maintain your Database Health

Before running an SMS campaign or using Salesforce bulk text messaging, ensure your database is clean, accurate, and reliable. 

One of the major reasons why messages do not get delivered is inaccuracy in the database. 

As a result, text messages do not get delivered to invalid or incorrect contact numbers. 

Besides, ensure you are targeting the right number type because sometimes you send messages on numbers that aren't capable of receiving SMS, like a landline number.

Conclusion

No matter what type of text operations are you running, there are always some best practices that help you boost final outcomes. So, while running an SMS campaign or performing Salesforce bulk text messaging, the success depends on the SMS deliverability. With the help of tried and tested tips, you can easily improve your text message deliveries and boost marketing campaign responses and returns.