Not Sure of Using a Text Message Drip Campaign? Here's How to Do it

 When you're looking forward to cutting back on time invested in text operations, you can't afford to miss the text messages drip campaign. 

To a great degree, the incorporation of SMS drip campaigns can help you speed up your business operations by automating text messages for various purposes. 

You can automate repeated tasks like follow-ups that your teams have to do before closing a deal. 

Not every texting operation is revenue-generating in business and needs your time. So, for such tasks, you can put drip SMS campaigns at work and cut back on manual intervention.

What is a Text Message Drip Campaign?

SMS drip campaigns are way different from normal campaigns. For normal campaigns, you have to schedule text messages manually every time you want to send a text. 

But in the case of drip SMS campaigns, you schedule a series of text messages once and sit back. 

As a result, you do not have to intervene every time you send an SMS. And this applies to recurring messages like reminders.

3 Use-Cases for Text Message Drip Campaign

#1) Improve Sales with Consistent Follow-ups

You can't expect a sale to happen over a single call. 

Sometimes, it takes several follow-ups before you close a deal. And by any change, if you or your employee missed to follow-up, it could lead to a loss of opportunity. 

So, even to manage follow-ups, you can schedule a sequence of SMSes and keep nudging your potential customers because you're already competing with several other competitors to win the same customer. 

In your follow-up texts, you can address customers' pain points that your product solves, send limited offers, testimonial video URLs, etc., to convince potential customers.

#2) Strengthen Relationships for Long-Term Returns

In a business, it is not always about sales. Sometimes, you have to follow a long-term approach for consistent business returns. 

This is where SMS drip campaigns can help. 

You can automate a series of informational content, discount coupons, limited-time deals, offers, and much more so that you always stay at the back of your customers' minds. 

This way, you can consistently engage with your prospects and customers and strengthen relationships.

#3) Re-Engage with Unresponsive Business Leads

Giving up on unresponsive business leads can never be a productive move for businesses. 

Even though unresponsive or lost leads are less likely to convert, you can't give up on them. 

So, rather than investing your time in low-value leads, you can use a text message drip campaign to engage with them and drive responses. 

You can send them offers they can resist for driving responses. This is how you can focus on high-value tasks while automating texts for driving responses from unresponsive leads.

Final Thoughts

Consistency is the key that helps drive responses, leads, and sales. Some prep-work is always required before you achieve your intended goal. 

Thus, whether it is about nurturing leads, driving text responses, increasing repeat purchases, or maximizing sales, a text message drip campaign provides you with the easiest way to communicate with audiences at the right time for meaningful conversations. 

Consequently, you achieve your goal much faster without much manual involvement.