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WhatsApp Messaging in Salesforce: Connect Customers Where They Are

In the present-day customer-centric economy, brands do not win in terms of being present where there are virtually no interactions taking place. WhatsApp is a place by millions of people in the world. Utilizing Salesforce WhatsApp Messaging in the daily business operations allows companies to reach their customers in real-time, via apps used by the customers and that they trust. Though it is common knowledge that WhatsApp is popular, the WhatsApp Messaging utility within Salesforce can be used to do so much more when selling products or providing customer service. It is a switch on the actions and support of the desired communication to be relationship-focused to facilitate accessibility, cinema, and business penetration into a single workspace. Why WhatsApp Is Important within Salesforce The modern generation of buyers and service requesters is not only fond of messaging, but they also demand it. Inboxes become flooded with email, and telephone calls may become intrusive. The urgency...
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Shrink Text Operations and Improve Conversions with Text Message Drip Campaign

 A drip campaign is not a new term in the world of email marketing. But often, marketers do not get responses and returns as expected with email drip campaigns. This is where a text message drip campaign comes into the picture. Users can harness the power of drips and SMS together with the help of a text message drip campaign and avail of the advantage of high SMS open and response rates for marketing. Thus, users can expect better engagement and returns by connecting with audiences at the right time. 

Besides, users can accelerate their text operations and increase conversions. Let's check out how it lets users do that.

Text Message Drip Campaign for Accelerated Processes and Conversions

Get Around with Missed Follow-Ups

One of the biggest reasons why leads don't convert is missed follow-ups. Every customer has a unique journey, and marketers need to follow up with customers at different stages for the next level of engagement. But marketers miss following up with them due to workload and busy schedules. 


This is where the Salesforce SMS drip campaign can help get around with missed follow-ups. Marketers can segment depending on what stage of the customer cycle they are on and schedule a series of text messages to automate follow-ups and drive responses.

Reduce Manual Intervention

Keeping track of every text message, a marketer needs to send a specified time drains plenty of time. Also, when employees need to send each SMS manually, it hampers their efficiency. 


A text message drip campaign provides the best capability to send time-sensitive messages at a specified time without keeping track of each SMS that needs to go out. Employees can easily schedule a series of texts and define the frequency of messages if they want SMS to go out weekly, monthly, or annually. 


This is how employees can cut back on manual intervention and accelerate texting operations.

Drive Engagement from Non-Responsive Leads


Not every business lead is worth your time. It takes a lot of time to strategize and engage consistently with non-responsive and lost leads to drive engagement. And the worst part is after so much effort, many of the leads do not even convert. 


So, a text message drip campaign helps cut back on time and effort while engaging with such leads. Employees can schedule text messages and put text message drip campaigns at work to engage consistently with non-responsive leads and drive responses. 


Later on, agents can dive in to carry on conversations once a lead responds.


Final Thoughts


Prospects and customers' SMS and email inboxes are often loaded with marketing emails and text messages. Thus, it gets difficult for them to recall each brand. But with a text message drip campaign, users can interact consistently with their audiences without intervening manually. More importantly, they can jump into meaningful conversations by communicating with them at the right time. Not only this, many texting solutions support multi-channel drip campaigns, which help users increase engagement by targeting audiences over different channels. For example, 360 SMS also supports multi-channel Salesforce SMS drip campaigns for better engagement.
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