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Salesforce Facebook Integration: Why you Can’t Afford to Miss Facebook for Business

  Salesforce Facebook integration is a process of combining Salesforce and Facebook. This also syncs the data of Facebook products and Salesforce. As a result, you can connect and interact with people over Facebook more effectively using the consolidated view of customer data. 

So, you can utilize the combined power of Facebook messenger and Salesforce to increase customer acquisition rates and engage with Facebook audiences. You can harness the power of Facebook and Salesforce for different purposes.

Salesforce Facebook Integration for Business

Improve Brand Presence

Salesforce Facebook integration provides you with enormous ways to improve your brand presence. You can easily market your business offerings on Facebook for more lead generation. 


More importantly, you can respond to the customer's comments and inquiries on Facebook directly from Salesforce.

Increase Customer Base

As Facebook has a massive user base, you can use this to increase your customer base by showcasing your brand to millions of people without any regional restriction. 


Also, you can track the behavior and response of the audience over a particular post and know your audience better. This will help you with better marketing and conversions. 

Better Lead Management

When you connect Salesforce to Facebook, the data of Facebook and Salesforce syncs. This makes it easier for sales and marketing teams to nurture leads, strengthen relationships, and increase sales.


For example, in the case of Facebook lead ads, the sales teams are instantly notified of every new incoming lead. Consequently, they can respond immediately to engage with leads without any delay.  

Drive More  Engagement

As Salesforce Facebook integration allows you to access the Facebook products in Salesforce, you can use the Facebook custom audience for better engagement. 


By using Facebook Custom audiences with Salesforce CRM, you can use customer data and create more targeted Facebook ads that help to drive more engagement. 


When Facebook custom audience integrates with Salesforce, Facebook matches the data with your CRM and provides you with potential audiences that you can target. This helps with more targeted marketing and better engagement

Improve Marketing and Returns

Creating marketing campaigns without knowing and segmenting your customers could be a waste of investment. So, you can track the behavior of customers, their likes and dislikes, their response to various posts, how people engage with Facebook posts, etc. Also, you can run Surveys and Polls using Salesforce and Facebook data to know people’s preferences. Later, you can segment customers based on the collected data and create more targeted marketing to improve returns.  

Conclusion

A multi-channel approach has become a prerequisite for businesses of all sizes to reach out to audiences over their preferred communication channel. Thus, you can't risk your business relying on a single channel for business communications. Facebook is one of the important channels you can't afford to miss when it's about increasing the user base, leads and revenue. 

Many texting apps provide Facebook and other channels pre-integrated in the app. This prevents users from opting for separate Salesforce Facebook integration and saves additional investment. For example, 360 SMS also provides 8 pre-integrated channels for interaction.
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