Every end-user has a unique channel preference for communication. This is because of the familiarity with the channel and the convenience it adds to them. So, like other channels, there may be customers who are really fond of WeChat for communication. WeChat has its unique user base who live their lives over WeChat and are more comfortable conversing over WeChat than any other channel. There are around 1.2 billion monthly active users of WeChat, which no Salesforce business users can afford to miss while scaling their business. This makes Salesforce WeChat integration a critical priority for businesses. Not only this, there are many more reasons to look at.
Reasons to Choose Salesforce WeChat integration for Business
Scale Business in China and other Countries
It takes up a lot to acquire new customers and increase revenue. A multi-channel approach can always help make a significant change in the customer base. The more channels you use, the more customer segments you can target to increase your customer base.
So, with the help of Salesforce WeChat Integration, you can target a large user base of around 1.2 billion audiences and scale your business in a country like China because it has the largest number of WeChat users.
Drive Engagement from Chinese Audience Base
People are more likely to respond and engage if they have a platform of their choice to communicate with a brand. So, if you're opting for Salesforce WeChat integration apart from other channels, you're getting prepped for a better engagement rate from a specific audience segment.
As the Chinese audience is more comfortable using WeChat, this will help drive more responses and engagement. This is because you're offering their most familiar channel to communicate with a brand.
Improve Brand Reputation
To a great degree, a brand reputation depends on how you serve your customers. So, if your business lacks an important channel like WeChat, it can have an adverse impact on your brand reputation.
So, you can track the behavior of your potential customers, their location, browsing history, etc., and connect through their popular channel to make the best use of Salesforce WeChat integration for your business and improve brand reputation.
Increase Customer Acquisition
The very first step to acquiring customers is to intrigue and educate potential customers. This is where Salesforce WeChat integration can also help. When people receive messages from a trusted business account and their preferred channel, the brand has more credibility. Also, you cannot expect every customer to be present on every channel.
Thus, if you've WeChat as a communication channel, you can use it to market your business offerings to the users who are using WeChat only. This will help you acquire more customers by targeting channel-specific audiences.
Wrapping Up
Like any other channel, WeChat has different advantages. With Salesforce WeChat integration, businesses can target the World's biggest country like China, specific audience segments, and WeChat channel-specific users. Also, it becomes easier for firms to engage with the audience of a different country without much effort. This helps business ventures to scale their business, improve business outreach, acquire more customers and drive more conversions. With the help of a texting solution that provides WeChat as a pre-built channel can save a lot of investment. For example, 360 SMS also offers WeChat as a pre-integrated channel along with 7 other channels.
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