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A Complete Guide to Salesforce WeChat Integration for Real-Time CRM Messaging Workflows

Digital outreach in the environment of Asian Pacific business ecosystems, particularly in Chinatown, relies on hyperlocal outlets. WeChat is still comfortable in this area, not only as a communication tool, but as an ecosystem. In the case of an organization working under Salesforce CRM, deployment of WeChat as an internal messaging system can radically enhance timeliness and the setting of business communication. This guide discusses how the integration of Salesforce in WeChat includes enterprise-level integration support, such as the 360 SMS App, that can put the CRM-driven actions in place to foster fast and multi-user-friendly interaction and synchronized operations. The importance of WeChat to Salesforce Messaging Ecosystems WeChat has transformed from a past messaging application to a critical B2C and B2B interface in most industries in East Asia. Be it customer support, post purchases, transaction messages, or multi-touch lead nurturing, organizations in this market need solutio...

Not Sure When to Send Bulk Text Messages from Salesforce? Here are 4 Use Cases

Business ventures always need a reliable solution for interaction that can help them connect with audiences at scale without consuming much time. And when it comes to a reliable channel, nothing can overpower text messages. Every message sending routing has its own importance and is used for specific purposes. For instance, the one-on-one conversation can be a perfect pick for live chatting and rendering fast support services. On the contrary, users can send bulk text messages from Salesforce to connect faster with a large segment of audiences and scale communications. So, here are various use cases where you can count on bulk texting for interaction.

Situations to Incorporate and Send Bulk Text Messages Salesforce

Market Business Offerings at Scale


The time is gone when marketers were dependent on brochures, TV ads, and door-to-door approaches to market their products. Also, previously mobile phones were not a popular gadget compared to current times.


But nowadays, people have become digital, and almost every individual possesses a mobile phone which has paved the way for better marketing. Now, marketers can send bulk SMS messages from Salesforce and market business offerings right on their mobile devices, irrespective of their location. And the highest open rate of text messages makes it even more powerful.

Educate Millions of Customers at Once

The more you connect with your audiences at various turns, the more people recognize your brand. You can send bulk text messages from Salesforce to educate and impart information to millions when you launch any new product or enhance an existing product. 


To do so, you can look for a scalable Salesforce native SMS app. For example, 360 SMS is also a scalable app that lets you connect with millions in one go.


 When customers have adequate knowledge about a product, they are more likely to buy it. This can help you improve product sales.

Run Text Surveys to Know your Customers

It could be a strenuous task to collect data at scale but not with text messages. You can configure Surveys or Questionnaires and send bulk text messages from Salesforce to send them. This way, you can collect meaningful data and know about their tastes and preferences, expectations, etc. Further, you can segment customers based on their interests and run more targeted campaigns for better returns.


Send Personalized Offers to Value High-Value Clients

Valuable customers always need special treatment. This helps organizations to improve customer brand loyalty. To value your customers, you can send bulk SMS messages from Salesforce and send exclusive personalized offers at scale in no time.


Besides, you can also tap into the more personalized conversation with all your customers and improve their experiences. To do so, you can use 'Merge Fields' to use their personal information stored in your CRM.

Conclusion

No matter what goal you are looking forward to achieving, users can send bulk text messages from Salesforce at various turns to reduce text operations time and scale interactions faster. Whether it is about engagement, lead generation, better support, or conversions, business ventures can count on bulk SMS to send goal-specific texts. So, you can use texts for reminders, followups, self-help articles, payment, and much more. Therefore, we can say, bulk texting lets you cut back on calls and manual intervention to using texts and automation.
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