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Showing posts from September, 2021

Top 3 Salesforce Digital Engagement Strategies with SMS and WhatsApp for Scalable Customer Interactions

  Salesforce digital engagement is transforming the ways organizations interact with each other in real-time on mobile channels of personal preference. As the need to send dedicated and time-sensitive messages continues to increase, SMS and WhatsApp are some of the most feasible channels of scalable digital engagement. The level of digital involvement in Salesforce relying on SMS and WhatsApp communication has become a strategic feat that businesses cannot afford to ignore anymore. This blog is about the three advanced practices that can enable organizations to incorporate messaging into organizational objectives with the use of Salesforce, considering the 360 SMS App and other interest-ready solutions. 1. Smartphone SMS: Real-Time, Personalized Contextual Chat Although SMS can be considered as a one-way notification channel, in practice, it is developed to match CRM smartness in a real-time horizon. Salesforce Digital engagement SMS is a way to make better sales. In this method,...

Is Text Marketing HIPAA Compliant? What are a Few Use-cases of HIPAA Compliant Messaging?

  No business venture wants to bear losses or pay heavy financial penalties due to any reason. But many times, business firms get into a situation where they have to pay hefty fines due to violation of rules and regulations. And one of the vital instances of this is non-compliant messaging. Healthcare is one such sector that doesn't allow professionals to opt for text messaging and start texting to their patients. It could again lead to heavy monetary penalties. Thus, before choosing SMS for communication, healthcare professionals should find out if text marketing is HIPAA compliant or not out of concern. If we talk about text messaging in the healthcare sector, unfortunately, it is not HIPAA compliant. But still, some workaround solutions to make it compliant. Significance of HIPAA HIPAA stands for Health Insurance Portability and Accountability Act. This act intends to ensure the patient's data security and privacy. The ultimate goal of HIPAA is to safeguard patient's hea...

How does Salesforce WhatsApp Integration help Product and Service Providers?

  No matter whether you are into a business that deals with products or services, effective communication channels have always been a critical business priority. In every vertical, there are various touchpoints where employees and customers need to interact with each other. This is why businesses are choosing Salesforce WhatsApp integration in addition to SMS. This allows them to connect with audiences over the most popular messaging platform and improve their communication experiences. Let's check out how product and service providers can use WhatsApp business Salesforce to interact with customers. Salesforce WhatsApp Integration for Product & Service Providers Schedule Appointment for Product Installation Many products like air-conditioners, water purifiers, etc., need installation. When customers purchase a new product, they are quite curious to know about the delivery and installation.  So, with the help of Salesforce WhatsApp integration, agents can send delivery upd...