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Showing posts from September, 2021

A Complete Guide to Salesforce WeChat Integration for Real-Time CRM Messaging Workflows

Digital outreach in the environment of Asian Pacific business ecosystems, particularly in Chinatown, relies on hyperlocal outlets. WeChat is still comfortable in this area, not only as a communication tool, but as an ecosystem. In the case of an organization working under Salesforce CRM, deployment of WeChat as an internal messaging system can radically enhance timeliness and the setting of business communication. This guide discusses how the integration of Salesforce in WeChat includes enterprise-level integration support, such as the 360 SMS App, that can put the CRM-driven actions in place to foster fast and multi-user-friendly interaction and synchronized operations. The importance of WeChat to Salesforce Messaging Ecosystems WeChat has transformed from a past messaging application to a critical B2C and B2B interface in most industries in East Asia. Be it customer support, post purchases, transaction messages, or multi-touch lead nurturing, organizations in this market need solutio...

Is Text Marketing HIPAA Compliant? What are a Few Use-cases of HIPAA Compliant Messaging?

  No business venture wants to bear losses or pay heavy financial penalties due to any reason. But many times, business firms get into a situation where they have to pay hefty fines due to violation of rules and regulations. And one of the vital instances of this is non-compliant messaging. Healthcare is one such sector that doesn't allow professionals to opt for text messaging and start texting to their patients. It could again lead to heavy monetary penalties. Thus, before choosing SMS for communication, healthcare professionals should find out if text marketing is HIPAA compliant or not out of concern. If we talk about text messaging in the healthcare sector, unfortunately, it is not HIPAA compliant. But still, some workaround solutions to make it compliant. Significance of HIPAA HIPAA stands for Health Insurance Portability and Accountability Act. This act intends to ensure the patient's data security and privacy. The ultimate goal of HIPAA is to safeguard patient's hea...

How does Salesforce WhatsApp Integration help Product and Service Providers?

  No matter whether you are into a business that deals with products or services, effective communication channels have always been a critical business priority. In every vertical, there are various touchpoints where employees and customers need to interact with each other. This is why businesses are choosing Salesforce WhatsApp integration in addition to SMS. This allows them to connect with audiences over the most popular messaging platform and improve their communication experiences. Let's check out how product and service providers can use WhatsApp business Salesforce to interact with customers. Salesforce WhatsApp Integration for Product & Service Providers Schedule Appointment for Product Installation Many products like air-conditioners, water purifiers, etc., need installation. When customers purchase a new product, they are quite curious to know about the delivery and installation.  So, with the help of Salesforce WhatsApp integration, agents can send delivery upd...