Salesforce digital engagement is transforming the ways organizations interact with each other in real-time on mobile channels of personal preference. As the need to send dedicated and time-sensitive messages continues to increase, SMS and WhatsApp are some of the most feasible channels of scalable digital engagement. The level of digital involvement in Salesforce relying on SMS and WhatsApp communication has become a strategic feat that businesses cannot afford to ignore anymore. This blog is about the three advanced practices that can enable organizations to incorporate messaging into organizational objectives with the use of Salesforce, considering the 360 SMS App and other interest-ready solutions. 1. Smartphone SMS: Real-Time, Personalized Contextual Chat Although SMS can be considered as a one-way notification channel, in practice, it is developed to match CRM smartness in a real-time horizon. Salesforce Digital engagement SMS is a way to make better sales. In this method,...
No business venture wants to bear losses or pay heavy financial penalties due to any reason. But many times, business firms get into a situation where they have to pay hefty fines due to violation of rules and regulations. And one of the vital instances of this is non-compliant messaging. Healthcare is one such sector that doesn't allow professionals to opt for text messaging and start texting to their patients. It could again lead to heavy monetary penalties. Thus, before choosing SMS for communication, healthcare professionals should find out if text marketing is HIPAA compliant or not out of concern. If we talk about text messaging in the healthcare sector, unfortunately, it is not HIPAA compliant. But still, some workaround solutions to make it compliant. Significance of HIPAA HIPAA stands for Health Insurance Portability and Accountability Act. This act intends to ensure the patient's data security and privacy. The ultimate goal of HIPAA is to safeguard patient's hea...