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WhatsApp Messaging in Salesforce: Connect Customers Where They Are

In the present-day customer-centric economy, brands do not win in terms of being present where there are virtually no interactions taking place. WhatsApp is a place by millions of people in the world. Utilizing Salesforce WhatsApp Messaging in the daily business operations allows companies to reach their customers in real-time, via apps used by the customers and that they trust. Though it is common knowledge that WhatsApp is popular, the WhatsApp Messaging utility within Salesforce can be used to do so much more when selling products or providing customer service. It is a switch on the actions and support of the desired communication to be relationship-focused to facilitate accessibility, cinema, and business penetration into a single workspace. Why WhatsApp Is Important within Salesforce The modern generation of buyers and service requesters is not only fond of messaging, but they also demand it. Inboxes become flooded with email, and telephone calls may become intrusive. The urgency...
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How do Automation Capabilities in Salesforce Messaging Platform Help?

 Speedy and convenient processes have become critical business priorities to reduce the workload and improve employee's efficiency. Thus, organizations look forward to automation capabilities in business communications and workflows to cut back on manual intervention and perform operations in a time-savvy manner. So, a Salesforce messaging platform enriched with automation capabilities provides you enormous opportunities to use texts at the right time without being present on the spot.

Here are few use-cases where you put automated texting at work on your behalf.

Use-cases for Salesforce Messaging Platform Automation Capabilities

Quality Support Services

One of the productive use-cases of automated texting is live support. You can design your own chatbot for keyword-based messaging, which could help you answer the most common and frequently asked questions. This way, you can tap into 1-on-1 messaging and be available for prospects to answer their queries without actually intervening. This feature is dubbed as iText in 360 SMS. 

Wishes on Special Occasions and Life Events

Customer loyalty is the outcome of a healthy business-customer relationship. And one way to nurture these relationships is to show your customers that you care about them. Thus, you can automate texts using salesforce texting features of a full-fledged SMS app and trigger SMS on customer's special occasions and life events to value them.

Reminders

Payments are one of the recurring activities of a customer's lifecycle. So, missed on-time payments can lead to late fees and other inconveniences. So, here again, you can use SMS drip campaigns to schedule payment reminders deciding on the frequency of text messages as weekly, monthly, bi-annually, or annually. This way, you can eliminate the need to keep track of payments for every customer.

Follow-up texts for Cold Leads

Not every lead is worth pursuing. Thus, low-value leads do not worth your much time and effort. For such cold leads, you can schedule series of follow-up texts at various intervals to work on your behalf. Further, you can save time and work on high-value leads.

For more:- 360smsapp.com

Confirmation text

Another use case of automated messaging is confirmation text. You can use triggered texting to send confirmation texts once you schedule a meeting, book an appointment, a customer places an order, or any other event takes place.


Texts for Instant Response

Instant response in the event of an incoming inquiry can help to capture the immediate attention of prospects. Further, it helps to prevent prospective customers from switching to other competitors due to late responses. Thus, you can automate and trigger texts to respond as soon as someone texts.

Texts for Surveys 

With zero-code automation, you can design Surveys, Polls, and Questionnaires on your own and collect data at scale. You can assign different questions for each response so that the assigned question gets triggered when a person replies with any of the given options. This way, you can automate the process of data collection, lead qualification, polling, etc., using advanced Salesforce texting features for automation.

Conclusion

Automation capabilities in Salesforce messaging platform empower organizations to get rid of a lot of manual work involved in text operations. As a result, employees can use their working hours more productively and get rid of heavy workloads. In addition to this, automation helps organizations with accelerated text operations and timely delivery of time-sensitive messages without a miss.

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