Digital outreach in the environment of Asian Pacific business ecosystems, particularly in Chinatown, relies on hyperlocal outlets. WeChat is still comfortable in this area, not only as a communication tool, but as an ecosystem. In the case of an organization working under Salesforce CRM, deployment of WeChat as an internal messaging system can radically enhance timeliness and the setting of business communication. This guide discusses how the integration of Salesforce in WeChat includes enterprise-level integration support, such as the 360 SMS App, that can put the CRM-driven actions in place to foster fast and multi-user-friendly interaction and synchronized operations. The importance of WeChat to Salesforce Messaging Ecosystems WeChat has transformed from a past messaging application to a critical B2C and B2B interface in most industries in East Asia. Be it customer support, post purchases, transaction messages, or multi-touch lead nurturing, organizations in this market need solutio...
Digital outreach in the environment of Asian Pacific business ecosystems, particularly in Chinatown, relies on hyperlocal outlets. WeChat is still comfortable in this area, not only as a communication tool, but as an ecosystem. In the case of an organization working under Salesforce CRM, deployment of WeChat as an internal messaging system can radically enhance timeliness and the setting of business communication. This guide discusses how the integration of Salesforce in WeChat includes enterprise-level integration support, such as the 360 SMS App, that can put the CRM-driven actions in place to foster fast and multi-user-friendly interaction and synchronized operations. The importance of WeChat to Salesforce Messaging Ecosystems WeChat has transformed from a past messaging application to a critical B2C and B2B interface in most industries in East Asia. Be it customer support, post purchases, transaction messages, or multi-touch lead nurturing, organizations in this market need solutio...